Participatory cultures - Wikinomics and We-Think
Pro's:
More input to develop idea
Cost effective
Nothing to lose
Access to facilities
Split up workload
Do deadline
Control over work
Knowledge is power
Doesn't have a deadline
Youtube, wikipedia etc. is an ongoing process, doesn't have to finish

Con's:
Participation gap
Transparency problem
Ethnics challenge
Never make a profession out of it
Destroying establishes bsuiness model
Participants are not always close, so communication can be hard

Internet combines with others meaning explosive creativity

You are what you share!! - WE THINK
- Charles Leadbeater

Structures
Heirachy

Don Tabscott author of Grown up digital

Contributary culture - key phrase

CRITICAL PERSPECTIVES - Theories

TZVETAN TODOROV
The classical narrative:

Equilibrium: the normal state at the beginning of the text. Any opposing forces are in balance

Dis-equilibrium - An action or conflict introduced into the narrative

New-equilibrium - the conflict is resolved and the narrative strands are tied together

ROLAND BARTHES

Five Codes:
The action or Proairetic (questions and actions)

CLAUDE LEVI-STRAUSS

meaninh in narratives is based upon binary oppositions (conflict) he was less interested in the arrangement of the narrative and more in the seeper meaning of themes.

VLADIMIR PROPP

the Morphology of the Folk Tale was first publiashed in1928. Propp examined hundreds of folk tales and concluded that a fomula was commonplace including:

8 Character Roles:

The Villain
The Hero
The Donor
The Helper
The Princess
Her Father
The Dispacher who sends the hero on his way
The False hero

CRITICAL PERSPECTIVES - Narrative

Story - Intro, middle, end and a PLOT

Eminem Video:

Story:
- Ego
- Conflict
- Good VS Evil
- Opposing Views
- Choice
- Decision

3 seperate plots - split second decision - "Life's crossroads" Point of No Return (P.O.N.R)

Plots:
1. Off Licence
2. Date Rape
3. Cheating Wife - the characters create a twist at the end

Characters:

2 Lead characters - Consciences, Super ego/ego, Good VS Evil, Devil VS Angel (on shoulder)
3 Supporting characters @ crossroads

- MICRO -
Frozen Shot

Things to consider:

* Reach - Your target audience
Global audience

*Delivery - Phsyical
Digital

*Price Point - Share of revenue

* Set up costs?

* Exclusive - Competitors

*Visibility/Marketing


Making money from publishing your writing

- Helium market place
- Issuu

Associated Content (website): "The site offers upfront payment for articles on a wide range of topics, both high and lowbrow. You can even sell your research papers and class essays. Even though the site doesn't pay for creative writing, poetry or prose, it does allow you to showcase writing of all kinds. In fact, that's one of the biggest benefits of using Associated Content: it provides the opportunity to present your writing to a large and varied audience. Better yet, Associated Content rewards you (translation: pays you) for page views. you prefer photography over writing, you can create slideshows, too. You can also post your video and audio files to AC and get paid for the number of page views the content receives."
Associated Content pays depending on how many views the page gets.
http://www.associatedcontent.com/article/795811/how_to_get_paid_to_publish_a_beginners.html

Lulu (website): "Lulu is a place where people can buy or sell many kinds of content. We feature novels, technical manuals, poetry, articles, photographs, animations, and content that defies easy categorization. In other words, we help people distribute information and art that span a wide range of subject matter. As such, we also set out to provide a safe, friendly, and serious site for people of all ages and backgrounds"
"Users are asked to choose the amount of creator revenue they will receive for each piece of Content sold. If Lulu sells your content, and we receive payment, Lulu will pay you the creator revenue amount you chose. In general, Lulu's service fee is 20% of the gross margin resulting from the sale of Content. The gross margin is the net amount actually received for your Content after freight and manufacturing costs are subtracted." - From Lulu website
http://www.lulu.com/about/member_agreement.php#payment


Making money from publishing your films, footage and videos online:
- pay you for your stock footage - istockvideo, gettyimages, thoughtequity, pond5.com
- publish videos on social networking sites and be paid for the adverts around it - flixya
- pay-per-click-through = for every thousand views you get a certain amount of money - assocaited content
- pay per views - metacafe
- authors, musicians and filmakers, revenue share with authors, they will sell and manufacture your work and give you a certain percentage fo the revenue - createspace (amazon)
- they will buy your footage and give you a percentage of your revenue - netflix
- they will master and buy your dvd and sell it on, you get half the money - dvd baby
- distributior to help get on to itunes - tunecore
Making money from publishing your music
CD baby
Myspace music
Tunetribe
Tunecore
Amazon

Making money from publishing your radio
live365.com
tunetribe or tunecore to do a podcast for itunes